Hi! My name is Magda. I’m a freelance tech strategist and researcher based in Amsterdam and working globally (although, most often than not, with UK or US-based agencies and clients).
My expertise lies in understanding and shaping how people will live, create, and connect in the age of AI, spatial computing, and robotics – ensuring innovation is not only technically possible, but also culturally meaningful and beneficial to us, humans. I believe that new technologies can not just make us profit, or make us more efficient, but can also help sustain us as societies, communities, and individuals.
I collaborate with agencies to work on projects for global organisations, helping them explore emerging technologies, understand evolving audiences, and design products and experiences that venture into uncharted territories and set new standards. Recognised for my impact, I was shortlisted for Campaign Inspiring Women Awards 2024 in the category Rising to the Top (Technology).

Teams I’ve been part of:
UNIT9
Ogilvy
Monks
Secret Level
Protein Agency
Astral City
Atlas V
Things I know how to do:
Experience Design
Product/Service Strategy
Market Research
Consumer Insights
Ethnographic Research
User Testing
Things I know a lot about:
Spatial Computing
Artificial Intelligence
Fan Culture & Parasociality
Mobile & Console Gaming
Clients I did these things for:
Adidas
LEGO
Lionsgate
Lululemon
Meta
MTV
Netflix
Nike
On Running
Porsche
PVH
Samsung
Tag Heuer
The Smithsonian
TikTok
Tommy Hilfiger
Universal Music Group
Xbox
Hi! My name is Magda. I’m a freelance tech strategist and researcher based in Amsterdam and working globally (although, most often than not, with UK or US-based agencies and clients).
My expertise lies in understanding and shaping how people will live, create, and connect in the age of AI, spatial computing, and robotics – ensuring innovation is not only technically possible, but also culturally meaningful and beneficial to us, humans. I believe that new technologies can not just make us profit, or make us more efficient, but can also help sustain us as societies, communities, and individuals.
I collaborate with agencies to work on projects for global organisations, helping them explore emerging technologies, understand evolving audiences, and design products and experiences that venture into uncharted territories and set new standards. Recognised for my impact, I was shortlisted for Campaign Inspiring Women Awards 2024 in the category Rising to the Top (Technology).
Find me on Linkedin, Substack, or email.
Things I know a lot about:
Spatial Computing
Artificial Intelligence
Fan Culture & Parasociality
Mobile & Console Gaming
Things I know how to do:
Experience Design
Product/ Service Strategy
Market Research
Consumer Insights
Ethnographic Research
User Testing
Teams I’ve been part of:
UNIT9
Ogilvy
Monks
Secret Level
Protein Agency
Astral City
Atlas V
Clients I did these things for:
Adidas
LEGO
Lionsgate
Lululemon
Meta
MTV
Netflix
Nike
On Running
Porsche
PVH
Samsung
Tag Heuer
The Smithsonian
TikTok
Tommy Hilfiger
Universal Music Group
Xbox